Once any client makes a purchase, he or she tends to be either satisfied or dissatisfied. While positive feedback tend to encourage customers to purchase various products, negative products tend to discourage the clients from buying from the business in question. While a case of a positive feedback may go ignored, negative feedback would need quick feedback. Through responding on time, one would be sure that there won't be so much damage. While it is the wish of every business to hear positive sentiments from the customers, negative sentiments tend to offer the business with feedback for it to improve.